all images via Verb Hotel
In the same way I developed this odd obsession with the Ace Hotel (even though I've never stayed there), I have recently become equally enamored with The Verb Hotel. So. Good.
Design and advertising firm, GBH, collaborated with property developers, Samuels and Associates, to design The Verb Hotel (which included 93 rooms in a mid-century modern Howard Johnson motel from 1959). Despite living next to the home of the Boston Red Sox, GBH veered away from baseball references and took inspiration from the musical scene that made the Fenway area so vibrant in the 1960s.
After learning that many iconic bands played in the neighborhood (The Velvet Underground, The Rolling stones, Aerosmith, Nirvana) and that the former hotel was associated with a lot of rock & roll moments, GBH wanted to create a unique and alternative hotel experience. Combining style, architecture and historical references The Verb Hotel is "a reminder of the music and attitude that is live and kicking in Fenway."
As for the name of the rebranded hotel? A "verb" describes an action and a state of being. It's a character. It's a great throwback to everything that was good and is good. (Oh, and everyone can give the "V" sign as being hip requires you to do so).
Hotel entrance with signage
"Center Stage" lobby
Poolside King-bed room
Closet details - including art in the background
Dressing area / bathroom
Rooms overlooking pool and sundeck
Outdoor pool area
The "V" (Verb) Sign