September 24, 2014

Wednesday Whim - The Verb

 all images via Verb Hotel

In the same way I developed this odd obsession with the Ace Hotel (even though I've never stayed there), I have recently become equally enamored with The Verb Hotel. So. Good.

Design and advertising firm, GBH, collaborated with property developers, Samuels and Associates, to design The Verb Hotel (which included 93 rooms in a mid-century modern Howard Johnson motel from 1959). Despite living next to the home of the Boston Red Sox, GBH veered away from baseball references and took inspiration from the musical scene that made the Fenway area so vibrant in the 1960s. 

After learning that many iconic bands played in the neighborhood (The Velvet Underground, The Rolling stones, Aerosmith, Nirvana) and that the former hotel was associated with a lot of rock & roll moments, GBH wanted to create a unique and alternative hotel experience. Combining style, architecture and historical references The Verb Hotel is "a reminder of the music and attitude that is live and kicking in Fenway." 

As for the name of the rebranded hotel? A "verb" describes an action and a state of being. It's a character. It's a great throwback to everything that was good and is good. (Oh, and everyone can give the "V" sign as being hip requires you to do so). 

Hotel exterior

 Hotel entrance
 Hotel entrance with signage


Front Desk

"Center Stage" lobby

Room details 

Poolside King-bed room

Closet details - including art in the background

Dressing area / bathroom

Rooms overlooking pool and sundeck 

Outdoor pool area

The "V" (Verb) Sign


  1. Okay! WHAT?! Sometimes I like to think that if I had a world of money, I would create something as beautiful as this :) But then I don't know if I could do it nearly as well! thanks for always providing such amazing inspiration and if i'm ever in the area - I definitely have to check out the Verb! XOXO

  2. I like the little card on the front desk

    Trending In Fashion

  3. Okay, seriously? I want to stay here now *_*
    That is fantastic design and marketing done by the Verb Hotel!

    The Dragonfruit Diaries

  4. Ahhhh! I wish I knew about this—we are heading up to Boston this weekend! This hotel looks so awesome—definitely our style. I love the offbeat vibe and attention to detail. What beautiful design! Def staying there next time!


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