Wednesday Whim - Zhang Jingna

 (images via Behance) Photography by: Zhang Jingna, Styling by: Phuong My, Clothing by: Kwak Ji Young, Hair by: Daniel Wong, Makeup by: Derek Yuan, Modeling by: Kwak Ji Young

To put it simply, this photo shoot by New York based photographer, Zhang Jingna, for the Spring/Summer 2015 Phyong My collection is stunning. 

Jingna's work has been featured in Vogue China, Elle Singapore and the British Journal of Photography. She aims for perfection during her shoots in order to reduce editing during her post work. In her words, post work becomes pretty straightforward with this method. Her aesthetic leans towards the romantic without the overly glossy effect that comes with high-fashion photos. For her, the magic happens when she combines lighting and the models together. During her shoots, she tries to capture the models as they are "graceful with a quiet, steady strength, also a little sad, and, most important, heatbreakingly beautiful." 

Jingna's style serves as a perfect combination for the use of luxurious materials and the romantic aesthetic of the brand, Phuong My. The modern silhouettes combined with the dreamy backdrop of roses (by Padma de Fleur & QA Pham) creates the amazing visuals that showcases Jingna's preference for more illustrative and painterly photographs.