Do you remember the early days of Youtube vloggers and the "what's in my bag" posts? Those were (and still are!) some of my favorite type of videos. Call me nosy but, I find it fascinating what people carry around as part of the essentials. So when I came across this site (thanks to this other site) where 100 creative types (bloggers, editors, designers, artists, etc.) had their essential bag contents photographed, I was immediately immersed in intrigue. You can sum up what kind of person someone is by what they carry. The contents are photographed in that ever-so-effortless-but-very-constructed-composition way.
The real goal of the site was to showcase Daniel Eckler's Kickstarter to build "A Better Backpack" (developed by MIJLO). The site helped achieve the fundraising goal to construct a pack that will "last a lifetime." The concept derives from the the fact that the runway-to-rack process is happening faster and faster, which feeds a temporary and disposable consumerism cycle. MIJLO doesn't feel that fashion needs to be disposable in that way and owning something classic, like this backpack, will help change the cycle.
Christine / blogger (Fash N Chips)
Fabrizio Querida, Designer
Jiani Lu, Designer
Leta Sobierajski, Designer
Thibault Zimmermann, Art Director
Clockwise from left: Markus Uran, Founder, Daniel Brokstad, Designer, Justin Broadbent, Artist
L-R: Susana Simonpietri, Creative Director, Victoria Ling, Photographer
Ellen Van Der Laan, Creative Director / Katie Hagar, Editor
L-R: Yah-Leng Yu, Founder, Kerry O'Coy, Co-Founder