With the abundance of modern technology we are surrounded by nowadays, there's not a lot of appeal for neon signs. Neon signs are almost cliché and banal in comparison to everything we have been exposed to in order to get our attention. Naturally, someone creative has taken these seemingly unattractive signs to an artistic level.
LA-based Patrick Martinez has focused his artistic skills to bring "sublime beauty to things that aren't thought of as conventionally beautiful." In his bio, he states he's been largely influenced by the Hip Hop culture (namely graffiti). You can definitely see elements of this in these neon sign series. These are some of my favorites, but for more of this and other works check out his website!